Digital marketing refers to the use of digital channels, such as search engines, social media, email, websites, and mobile apps, to promote products, services, or brands and connect with potential customers.

Digital marketing is crucial because it allows businesses to reach a larger audience, engage with customers on various platforms, target specific demographics, track and analyze results, and achieve measurable marketing goals more effectively than traditional marketing methods.

Yes! Social Media Marketing helps with increased brand awareness, customer engagement, targeted advertising, increased website traffic and lead generation.